University of the West of Scotland were knocked off their regular top spot by Oxford University this month, who have finally claimed first place after spending the past five months floating around in the EduRank top five.
This victory for Oxford was achieved partly thanks to their perfect 100/100 score for Instagram, due to their engagements increasing from 70,391 to 117,297 in a month. They achieved this rise in engagement levels by posting more frequently; 32 posts were published in February compared with just 18 in January. Their top post, a stunning shot of a sunny street in Oxford, earned them a whopping 5,215 likes, and was also the top performing post for the entire sector in February.
Oxford University also finished February in the top ten for Facebook, Twitter and YouTube. Their top performing Facebook post, similarly to their top performing Instagram post, was showcasing their beautiful city. However, the top Facebook post for the HE sector overall was from rival University of Cambridge, who revealed a groundbreaking discovery, confirming a major prediction of Einstein’s 1915 general theory of relativity, on their Facebook page this month. (The engagement on both of these posts included the new Facebook reactions, which we explain in a bit more detail here.)
The discovery of Einstein’s gravitational waves were also the topic of the top Twitter post for the sector. The University of Glasgow tweeted a short Vine clip of black holes colliding and received 311 retweets and 240 likes. Video content is the future of digital and social media marketing – a smart move from Glasgow.
— Uni of Glasgow (@UofGlasgow) February 11, 2016
There were three newcomers to the University EduRank top ten this month, with Sheffield, Birmingham and Greenwich (who climbed 72 places from January) coming in at 8th, 9th and 10th respectively.