University EduRank: June Highlights – which topic engaged Facebook audiences in June?

Hot topic for the UK HE sector

With the news of Brexit shocking the nation, it’s unsurprising that this was a popular topic on the social media channels of UK universities this month. Anglia Ruskin University’s most popular Facebook post of the month was their Vice Chancellor’s Statement in response to the Brexit vote, and London Metropolitan University posted an interesting statistic, taken from their own poll around student opinion on Brexit, earning them a 87 position jump up the EduRank.

But the top performing post for the entire university sector was also in relation to the EU referendum; the University of Liverpool Law School’s Professor, Michael Dougan, discusses the debates in the run up to the referendum vote. Combining the most popular media type (video) with a timely discussion point, this post received 56,000 reactions, with over 6.8 million views and 194,000 shares.

Let us know what you think about the impact of Brexit on the Higher Education Sector by taking part in Net Natives’ HE Brexit Survey.

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And in first place….

Congratulations to Cambridge University, who have climbed one place to take first place for the first time. Cambridge knocked De Montford University off the top spot by achieving 100 out of 100 scores for their activity on Instagram and YouTube in June.

Their top post on Instagram was this beautiful image of a building on campus, which uses some popular hashtags that relate to specifically to the university (#cambridgeuni), to education generally (#study) and generic (#summer).

Biggest Climbers

Also performing well on Instagram this month is the Royal College of Art, whose vastly improved Instagram score has seen them climb 104 places up the ranks, finishing in 56th place overall. Their improved Instagram activity was achieved by posting far more frequently in the month of June (57 pictures were posted in June, compared with just 17 in May) and this saw engagement levels increase eightfold. Their most popular post from June is this image from their annual graduate show, and uses the unique event hashtags (#showrca2016 and #showrca) to allow people to easily see what’s going on at the event.

#fineart #performance takes to the streets for the #battersea #privateview #showrca #showrca2016

A photo posted by Royal College of Art (@royalcollegeofart) on

Another big climber in the UK University EduRank was Anglia Ruskin University, climbing 80 places from 124th to 44th place in the rankings. This was mainly down to their website performance, which saw them improve from a score of 60 out of 100 in April to 75 out of 100 in May.

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