The University of Cambridge made a sensational return to the top of the charts for the first time since June. The University performed exceptionally well across YouTube and Instagram, achieving 100/100 on both platforms.
The University capitalised on the picturesque, autumnal setting in Cambridge during October, which gave them the opportunity to share beautiful images via their Instagram account. They made sure to use appropriate hashtags so that the content can be found easily on the platform. This type of content appeals to prospective, current and former students, as well as perhaps local people too.
The University of Cambridge credits content from a related Instagram account called @Camdiary (Sir Cam Cambridge), who takes artistic photographs of the area, which the University then posts from their own Instagram feed. This works particularly well in building digital conversation, as it provides intrigue about the true identity of this Sir Cam Cambridge character. Regardless, the photos he is providing for the University are stunning.
Over on YouTube, the University have used the platform to showcase the results of some of their prestigious research projects. Their most popular video, which outlines how body-worn cameras are used in the Police force to prevent crimes, generated 21,192 views. Not only does this show the high academic standard of the University, but it also works as an excellent recruitment tool too.
Who was the highest mover in University EduRank for October?
The University of Limerick were the biggest movers for October, jumping 112 places to enter the top 20 at 11. This was down to their Twitter activity, where their score improved from 31/100 to 79/100 from September to October. Their top performing post on Twitter was paying respect to the passing of Irish rugby player and coach, Anthony Foley. The University made sure to use the trending hashtag, as well as tweeting the rugby club Anthony Foley used to coach at. Although sad, these type of posts offering condolences perform well on Twitter as it gives fans the opportunity to pay their respect online, especially if they are unable to attend a memorial in person.
— UniversityofLimerick (@UL) October 16, 2016