Cambridge University secured first place in the University rankings for the second consecutive month. It was their perfect 100/100 score on Instagram which helped them achieve the top spot for November.
Although not all of these images are directly on Campus, this is still an excellent use of Campus Porn (check out Dave Musson’s blog post if you don’t know what that means). People love looking at pictures of the area surrounding a University, and this Institution is really capitalising on this to boost engagement. It will be interesting to see if the University can keep this up throughout the entire year, and not just in the autumnal and winter months.
Soaring up the EduRank charts are Dublin City University, who were the biggest movers from last month. The University climbed an impressive 95 places in the rankings, from 142nd to 47th. The University had some great successes from their Twitter content, which secured them a commendable 52/100. Their top performing post was to promote a charity fundraiser, where students were sleeping out on the streets to raise money for Christmas. This post performed well as fellow students would be keen to show their support to their peers. Local people and anyone on social media, who perhaps wanted to raise awareness of homelessness would have also enjoyed this content. It’s not surprising that the post generated a considerable number of likes and ‘retweets’ as these posts have a universal appeal.
Spare a thought for students from DCU_SVP who are doing us proud and sleeping out to raise Xmas funds. Stay warm. pic.twitter.com/FhsctfSZdP
— DCU (@DublinCityUni) November 29, 2016
To capitalise on this successful content, the University should have followed up with further tweets and additional content on the progress of this campaign. For example, it would have been nice to have seen tweets outlining the total amount of money raised and how the students found the experience. The University could have taken this one step further and used a hashtag to group the content together, making it easier to find on the platform.